At the beginning of 2023, Gloria Mark, a doctor in psychology from the University of California, present her book How to Recover Your Attention Capacity . For years, the author had been collecting data on changes in the attention span of today’s society. The data is astonishing: in the last two decades, the average attention span of people has gone from two and a half minutes to just 47 seconds . “Technology,” she explain in an interview in El País , “has given us the ability to do more than ever, but there are many elements that contribute to keeping us distract.”
We live in a highly stimulating environment where it is difficult to focus on a specific topic for long periods of time. .
There is always something around us that can distract us
And this can significantly ruce the effectiveness of any campaign in the field of digital marketing and advertising . What can we do to prevent this?
Design in digital advertising is a substantial element to capture attention, to generate an emotional connection with the user. Why? It has a unique power to direct the client towards specific actions and generate a brand identity that list of syria consumer email makes that connection last over time. Today, more than ever, the work of designers goes beyond the simple creation of banners or traditional advertising pieces; it must also focus on all types of content and on generating a simple, agile and pleasant user experience. Don’t lose attention; we go deeper into it.
Why design is important to improve the performance of digital advertising
How many times have we heard that “the first impression is the one that counts”. It would be an exaggeration to say that this permanent telephone – agree with apartur original. Impact determines any link with a person or company. However, no one can doubt that, in digital marketing, this first impression. Is essential to attract burkina faso leads and maintain a user’s attention. Do you know the seven-second rule ? It is a concept widely us in Design and. Psychology that indicates that this is the time it takes a person to form an opinion about a brand. And in those seven seconds, we will most likely take into account the visual stimuli we receive.