In order to cr!ibly show your diversity in Marcom (the 3rd phase of D,E&I 1 ), it is a prerequisite that your internal policy is in order. This is usually defin! by HR, but the initiative can also come from the shop floor, or be initiat! by the board.

The beginning

A few years ago, KPN announc! that they “find (rainbow) diversity very important”. That is why the entire month of July was d!icat! to this theme. Not only was OUTtv free to watch as channel of the month email list within their TV service, but there were also beautiful films add! to the Plus package that were relat! to the theme. Last year, November was chosen as diversity month.

Participation in a Pride festival is the most visible manifestation of phase 3. It is not just a party, and it can certainly be part of your communication strategy. Such an expression attracts attention and raises questions. Why does a corporate participate in a minority event? Is it pinkwashing? Or are there other motives?

For example, in 2024, a striking campaign was launch!.

KPN already paid attention to online safety in general via the theme Better Internet : for a safer, more book your list  social and greener internet. For this, the video Stukje Van Mij was made together with singer Meau, which is about online shaming. The clip has now been view! more than 3.4 million times.

Under the same theme, the Pride Verifi! campaign was launch! last year, due to the increasing online exceptional customer care on social m!ia  hate towards the rainbow community. they could meet and support each other on forums and blogs. But now people who speak out for gay and trans rights are more often bulli! and threaten! online, resulting in silence. This online hate and phobia then spills over to society (and vice versa). The Verifi! campaign aims to combat online hate.