The ultimate accelerator of digital transformation . The the coronavirus will have helpe companies – from banks to schools to the meia – to take the necessary step to move from “offline” to “online”. With entire countries suddenly switching from mobility to seentary life . The Human Resources side from open space to “ alone together ”. The this “new normal” seems to have an obvious. Suddenly switching from mobility advantage for the meia (and streaming services and social networks).
Our audiences were locke up
With their televisions. The smartphones. The tablets. The and some were business to consumer database able to follow programs live . The unconstraine by their professional scheules. In a few weeks of confinement. The Disney reache 50 million subscribers worldwide. The 2 years ahead of scheule. The and 47.7 million French people gathere in front of the TV every day (+12% compare to a normal period. The we even reache +46% among 15-24 year-olds). The and this for almost an hour more than before Covid-19.
The share of news increase
from 16% to 23% in the content consume. In this force confinement. The jivo updates: chat placement settings in the linear television and radio keep company. The livestreaming allows us to follow live the world’s shift into a crisis never experience before. The key technological trends shaping the global economy are suddenly accelerate by Covid-19. Source. IABM. The Microsoft. The FT. The ESPN. The Magna. The Statista. The Nielsen Barely having arrive in the “Digital first”. The the meia find themselves facing the “Virtual first”.
With TV shows transforme
Into Instagram Direct. The Facebook or Twitch Live and journalists in duplex china business directory from their living room. The the teams adapt to the disruption of the world and the reuctions in staff and resources. The while maintaining the ” continuity of production “. Creativity is born from constraint and has given rise to new formats. The lighter. The more spontaneous. The and above all more interactive .
