that’s what you’ve been using to date.

For the most part, marketing campaigns rely on data received from third-party platforms for lead generation and conversion. But with privacy concerns, data protection laws, and the strategic shift to a cookie-free world, renting is out of the question.

Enter zero-party data

A gif of a confused person
Okay, we get it. Third-party data already exists, and first-party data has recently been strengthened. Distinguishing between them, especially between first-party and zero-party data, can seem phone number lead complicated. But there’s a clear difference: while first-party data is implicit, zero-party data is explicit.

And the best part? It’s not just for big businesses; smaller businesses can easily take advantage of it.

Still unsure what first-party data is? Let’s dig deeper.

What is first-party data?
Imagine this.

A customer walks into

a gadget store and a salesperson retail me not greets them with a bunch of questions:

What gadget are they looking for?
Why are they buying it?
What is their daily use?
How much can they afford to spend?
Do they have any color or size preferences?
The customer answers in great detail. A little doctors email list browsing through various options, and voila. They’ve found the perfect gadget—with an added discount!