Google Chrome, the browser with the largest market share, will get rid of third-party cookies by 2023, joining others like Firefox and Safari. Apple has taken a further step in data privacy with changes to its IDFA policy starting with iOS 14. Users must now consent to share data from individual apps via opt-ins.

The cookie revolution is underway

Brands need to start collecting their own customer data to drive effective marketing campaigns, target the right telegram data audiences, and measure performance even after the cookie expires. Those that incorporate third-party data are already gaining a competitive advantage.

Technology has advanced

by leaps and bounds, but so have data the formula for zero data breaches. In the first half of 2021 alone, more than 18 billion records were exposed. Regulations like the GDPR and CCPA were created to mitigate these privacy risks.

If the regulations are followed, users must vietnam data consent to their data being stored on a website or browser. With opt-in data, these issues are virtually nonexistent, as customers share information voluntarily.