Each product goes through its own unique path from the company to the buyer. This route is called a sales channel. Both the company’s employees and its partners participate in the process. Different platforms, networks and mobile applications are also used.

For companies that want to succeed, choosing the right sales channel is essential. Effective and appropriate channels help attract new customers and retain existing ones.

In this article, we will tell you what types of sales channels there are and how they differ. We will explain how to find suitable channels and manage them correctly.

Sales channels: essence and benefits

A sales channel is a set of methods and means that a telegram data business uses to ensure that its products or services reach the buyer.

This term covers all possible ways of offering goods to customers: from online stores to street retail outlets, as well as through intermediaries or directly.

“Sales” and “sales channels” are related concepts, but they have different meanings. Sales is the act of transferring goods to the buyer. And sales channels refer to the route by which a company brings goods to the end consumer.

Selecting the right sales channels that align with the product, target market, and customer preferences has a significant impact on the success of your business. Different channels may work better with different consumer groups.

Active sales channels

Active channels are characterized by the fact that the initiative hair botox is not the cheapest for the transaction comes directly from the business. In these channels, the main task is to generate customer interest in the product using various marketing strategies.

Active sales are divided into categories. Let’s look at the main ones:

Direct sales

In direct sales, the company itself initiates communication with the client. This can happen through personal meetings, consultations, or product demonstrations. In direct sales, intermediaries are not needed.

Example: a manager in a store helps a customer choose a suitable sofa, demonstrating its advantages.

Advantages:

• Direct sales increase the likelihood of a purchase, especially if the seller knows how to approach the client and present the product correctly.
• During the direct sales process, a specialist philippines numbers can answer questions immediately.
• The seller has the opportunity to use different words and gestures, based on the client’s reaction.

Flaws:

• Training and recruiting personnel requires money and time.
• In the presence of a large number of clients, direct sales can become ineffective, since each client requires a lot of time.

Telemarketing

Search and attraction of clients by phone. This method provides active communication with potential buyers using pre-prepared databases.

Example : A beauty salon uses telemarketing to tell clients about a new service.

Advantages:

• Save on organizing meetings and advertising campaigns thanks to a ready-made client base.
• It is possible to serve clients from different regions.
• Managers can use scripts, take notes and keep records during calls.

Flaws:

• It is often impossible to show the product during a call.
• Consumers almost always have a negative perception of this sales method.

Corporate sales channel

The company offers its products or services to other businesses through B2B cooperation . This method is especially suitable when it is necessary to sell a complex product.