In the conversion funnel process, a potential client becomes a buyer, so you must know its phases: TOFU, MOFU and BOFU.
MiscellanyDespite their resounding names, TOFU, MOFU and BOFU are the different stages of the conversion funnel, three concepts that represent the journey that potential users take from the moment they learn about your brand, increase their trust in it and finally make the purchase , because each client has their life cycle , both before and after becoming one. To develop your marketing strategies, you must know what the public is like at each stage of said funnel to know how to approach them and convert them from potential clients to buyers.
What is the conversion funnel?
Conversion is the moment when a potential consumer takes the action that a company wants, such as a sale or a subscription. The concept of a funnel represents the journey that the public takes, because from the moment they syria email list 157261 contact leads know the brand until they decide to buy, the size of this digital audience is narrowing. The conversion funnel is divided into three parts:The acronym TOFU stands for Top of the funnel , which is the attraction phase .
TOFU Target Audience
In this first stage, potential customers become familiar with the What is Tofu brand and the product, so the main objective is to attract the something about crisis hotline in business attention of the largest number of visitors, attract this audience to the brand and generate awareness .
At this stage, users are not yet ready to purchase the product or service , they are not clear about what their needs are and, in fact, many hong kong data do not even know your brand. The important thing here is for them to discover and become familiar with your products and services. It is important to make a positive first impression on the right customers in order to achieve that conversion.