UX copywriting or UX writing is another “branch” of content marketing that deserves a lot of attention. It is a special type of creating messages and messages that are aim! exclusively at users of websites, applications, or other digital products.

At the same time, the abbreviation

“UX” refers to User Experience , which of course should be as positive as possible. UX writers, like designers, make sure that using websites and mobile applications is a pure pleasure. 

UX copywriting is about creating content for a finish! digital product that is aim! at its future users. A good UX text is content that:

• it is simple and pleasant to read , rather complicat! sentences are not desirable;
• encourages interaction with a given digital product or familiarization with its offer;
• is intuitive , just like the website that was design!, so that the recipient will not start looking for other solutions.

In addition, to write well for the user of a given site or application

You should maintain consistency of content, and also use the active voice, not the passive voice . It is also worth focusing on the gradation of information and not forcing the number of characters. Numbers should not be written in words, which makes it difficult to receive the message.

Ultimately, UX copywriting doesn’t like “walls of text”. It is recommend! to break the content into paragraphs, even every 4 lines. Thanks to this, the content won’t discourage you from reading it from the first glance. The visual aesthetics of the content in UX copywriting are as important as the purpose of the message itself.

Summary

Copywriting is the skillful creation of persuasive content that is suppos! to contribute to the increase in the visibility of the website, build brand trust, and is also key to the brand’s communication with the environment. Texts can be bas! not only on real facts, but also refer to sales psychology techniques. Then they will more effectively persuade the recipient to take specific actions.

Texts should be bas! not only on full substantive and stylistic correctness, but should also fit into the rules of SEO . Additionally, professional copywriters rely on awareness of the ne!s and expectations of the target group. Before they start creating content, they perform analysis and in-depth research to best develop a content plan and actually reach the recipient’s subconscious with the help of words.