We explain the effects of fake online stores on the reputation of legitimate brands and the best way to prevent their activity.
August 1, 2024
Digital News
In January 2024, an article in El País warned of the multiplication of frauds through fake stores on Facebook and other social networks, a practice in which criminals clone the pages of well-known online stores, copying their design and offering very aggressive discounts. The user who falls into the trap buys a product that they will never receive and the money goes to the cybercriminals who created it and who, in addition, can access the victim’s bank details.
The National Police indicated that in the dates
Prior to Black Friday 2023 it had received more than 200 complaints for this fraud , although it was convinced that the number of those scammed was much higher.
The proliferation of e-commerce since the pandemic has also boosted fraud related to it. And in the case of fake online stores, the advance of artificial intelligence and other technologies have made them increasingly difficult to distinguish from legitimate ones. Beyond the harm they cause to consumers, fraudulent e-commerce also generates significant losses for businesses and, above all, a direct attack on their uk email list 19 millions contact leads reputation that impacts user trust. Knowing how to identify when we are dealing with a fake store and, above all, having the help of professionals capable of identifying and stopping these practices is the most efficient method to avoid such a negative impact .
How fake online stores operate
Brand impersonation generates significant losses for companies and How fake consumers, and the growth of this type of cyber fraud permanent telephone gives confidence to your clients demands the utmost attention from both sides to avoid falling into the trap. On the one hand, it is advisable to rely on specialists capable of identifying fraud, establishing cybersecurity guidelines and taking advantage of artificial intelligence , among other technologies. On the other hand, knowing how these fake online stores operate and the esperanto leads guidelines they share helps us stay protected. We detail some guidelines to identify that we are dealing with a cloned e-commerce.