Learn about the main changes in web search engines and the best SEO practices for the coming years.
June 27, 2024
SEO
The constant evolution of the digital landscape, marked today above all by the challenges and opportunities that arise with artificial intelligence and the demand for greater personalization and authenticity of content by consumers, requires an agile response from companies to adapt to new circumstances and user demands.
Some data is enough to understand the scale of the transformations. According to a study by Gartner , the volume of traditional web search engines will fall by up to 25% by 2026, being replaced by AI and other virtual tools . These forecasts make one thing clear to specialists: standing still is not an option.
AI Search Engines Web Search Engines
Search engine positioning will continue to be essential in any business strategy, but it is necessary to analyse, understand and anticipate the signs that have list of uae consumer email been appearing for some time and that show that we are entering a new and exciting time in SEO, marked, among other things, by the arrival of AI in search engines.
What is already changing in web search engines today?
The best example of an imminent change is that Google, the dominant search engine in the world, has put artificial intelligence at the heart of its strategy.
The SGE , together with Gemini, Google’s AI
is already a reality that will allow the American giant to make traditional The evolution searches in its search engine compatible with the growing trend of users design and digital advertising, how it affects receiving the information they are looking for directly , without having to scroll and visit one or more websites.
At the same time, the change in esperanto leads search preferences among younger generations is already palpable , reflected in the fact that Google is no longer the search engine of choice for Generation Z. Directly related to this reality, knowing the best SEO practices on.