Most companies think their social media  Better product presence is just about announcing new products as if it were a billboard. But their goal should be to drive sales through a predictable, repeatable, and consistent process.

Mark Fidelman, CEO of Raynforest!, columnis country email list t and Keynote Speaker, gathered the advice of 15 high-ranking marketing executives and summarized Better product  them into four strategies that help one make the most of their presence on social networks.

1. Give something to everyone

It could be a free webinar. It could be a free e-book jivo updates: chat placement settings in the  with a link to your website where the visitor will join a mailing list from which you will get even more engagement. Use Twitter to increase awareness and build relationships with customers. Pay for targeted advertising.

2. Learn to listen

The Internet is full of opinions. Find a way to identify the ones that really matter and will give a sense of the prevailing mood through the noise. Even if in a findl ist  Twitter conversation , for example, someone is talking about your competitor’s product, why not have someone who will intervene and draw attention to your own product?