Black Friday and January sales: how to organise campaigns?

Black Friday and sales are two of the times of greatest consumption. We explain how to organize campaigns to get the best results.

September 19, 2024

Consumer habits have chang . Not long ago we spent a lot of money on Christmas holidays, lavishing on family gatherings and gifts. Right after, we reserv part of our budget to update our wardrobe, buy appliances or electronic devices in the January sales, taking advantage of the discounts that shopping centres offer on their products.

Today, the influence of Anglo-Saxon culture and, above all, the emergence of e-commerce have creat a new key date for consumption in Spain, which is already threatening the supremacy of traditional sales: Black Friday .

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The last Friday of the year (and the days, and even weeks, before) has become the starting signal for the season of greatest spending of the year and, in many sectors, has even won out over the traditional winter sales.

The 2012 amendment to the Retail Trade Regulation Act in Spain has also had a lot to do with this new situation . Until then, the law only establish two sales periods per year, and conditions had to be met during these periods, which iceland email list 188757 contact leads have been greatly relax since the amendment. Since 2012, retailers have been choosing the dates that are most interesting for them to offer discounts, sales and promotions. This has meant that the January sales are no longer an exception and that their formula is repeat in different seasons.

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What are the differences between Black

 

Friday and January sales that retailers can take Black Friday  advantage of in their strategies?
Deloitte’s latest contact center to a significant number of people who have Christmas Consumption Study. For 2022, highlight that the appearance of dates such as Black Friday. Had increas holiday-relat purchases, bringing them forward to a large extent to November , when esperanto leads hey had traditionally been made in December. Black Friday, Cyber ​​Monday and Singles’ Day (celebrat on November 11) account for 32% of Christmas purchases.

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