Do you want to know what actions to take this summer to start preparing your Black Friday campaign? We will detail them for you.
August 8, 2024
According to a survey conducted by the Organization of Consumers and Users (OCU) in November 2023, 84% of people planned to make a purchase on Black Friday, which would take place a few days later. This represented a 9% increase over two years earlier and confirmed an upward trend in purchase intentions on this date; a trend that continues year after year.
It is therefore inevitable that companies have November 29th marked in red on their calendars, when Black .
Digital Marketing Strategies
Friday 2024 is celebrated , as it is a critical moment for the balance of results for the entire year. At a time when competition is extraordinary, efforts to attract customers for that date cannot be less so. Following a series of essential marketing strategies for Black Friday is mandatory. But there is no point in putting them into practice a few weeks before. Starting to prepare for Black Friday in the summer is almost imperative in today’s reality. The time to do it is, therefore, right now.
Although it may seem like a long uganda email list 439482 contact leads time ago, the truth is that November is just around the corner and it is essential that you start preparing everything right now to have time to solve any unforeseen events . Getting ahead of the competition in your campaigns is, as we said, key; but there are more reasons to get started now.
Why is it important to start preparing for Black Friday in the summer?
Logistics and stock management . During periods of high Black Friday demand, it is common to find shortages of certain products. If you the key to contact center success is digitalization. have your inventory planned and controlled right now, you will avoid problems that can generate dissatisfaction among your customers and affect your future results.
Competitor analysis . Starting early allows esperanto leads you to thoroughly analyze what your competitors have done in previous years and evaluate possible actions they are already taking. Being one step ahead provides a competitive advantage that can be decisive.