Christmas is just around the corner and these are the recommendations and trends that you should take into account for your marketing campaign, according to Google.
Very busy sales season for all companies thanks to the purchase of gifts during these holidays. For this Christmas 2024, Think with Google, in its publication Christmas Trends 2024: 3 keys that will mark the way Spaniards buy , highlights a series of considerations and recommendations for you to take into account when developing your marketing campaigns .
The context for Christmas 2024
As was the case with this year’s Black Friday season , Google concludes that Spain is in a more optimistic economic environment compared to 2023 for the following reasons:
More moderate inflation
Reducing interest rates
The rise in consumer confidence index
What will the consumer profile be like at Christmas 2024?
Year after year, users face this Christmas campaign with an increasingly informed profile . In other words, the Spanish consumer is very interested in reducing prices and looking for offers, so they tend to research and plan their purchases of Christmas Eve and Kings’ Day gifts. Brands should not neglect this behavior to find ways to connect with this type of customer.
Christmas 2024 and Google list of thailand consumer email Trends and Recommendations
Top 3 Digital Marketing Trends for Christmas
Based on this consumer profile, so concerned about saving and so aware of the purchasing decision process, three trends emerge that will be important to address this 2024 campaign:
Sustainability
White brands and “dupes”
The convenience
Assessing these behaviors will give you the keys to address your business’s marketing strategies.
Sustainability and the rise of second-hand goods
Google highlights that searches related to sustainable products have grown by 15% this year compared to the customer experience – determining business success previous year, mainly due to the interest in second-hand products.
Therefore, you should collaborate with creators who promote your brand’s sustainable message, promote and offer sustainable products and marketing and join the second-hand trend to expand your product catalogue.
The rise of white labels and “dupes”
Another increase that Google burkina faso leads has highlighted is that of searches for white label brands, reaching an all-time high in growth. However, this boom is due to the so-called “dupes” of white labels; that is, products of these white labels that replicate or clone those of commercial brands at competitive prices .