Content Working on conversion Let’s consider the sales funnel as applied to project sales. Its essence is the ability to observe the stages of project development, the speed of the client’s movement through each of them, upward movement (in the process of moving away from the moment  job function email list of concluding the deal). The latter can be observed with significant changes in conditions, interruptions in financing, and the involvement of new people in the work. The sales funnel helps to determine needs and make timely adjustments to the project when the situation changes.

Therefore, the sales funnel is the main Content Working on conversion

sales management tool.This tool is easier to imagine using a CRM system: it reflects not only its specific stage, but also the role of each employee at any stage.

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• Any stage of it is characterized by the fact that it is possible to change the conversion, that is, the ratio between clients who have concluded a deal or moved on to the next stage, and potential clients who have abandoned the product. In particular, at the stage of accepting applications, some of them may be rejected after a detailed review.
• The funnel should not have an excessive number of stages. Optimally, from five to seven, which allows for the necessary management of each of them.
• Each stage corresponds to certain business processes with specified behavior patterns. In the B2B sales segment, there are about 30 of the latter, of which no more than 10 are key.
• Each stage of the funnel has at least one quality indicator, which allows a sales specialist to clearly assess the stage’s completion.
• Projects move along the sales funnel, and they usually imply several decision-making centers, which can be located in different organizations.
• The CRM system should have a function for monitoring the project completion time for each stage. When the period is longer than planned, the manager should receive a corresponding notification. The availability of this data plays an important role when concluding long-term contracts.
• Projects moving along the funnel should relying on keyword stuffed
• The funnel should illustrate the amount for fresh list each project, its share at each stage. This makes it easier to determine priority tasks.

Project Sales Funnel Stages and Metrics

Project-based B2B sales require proper staff training. It is advisable to include several main stages in the funnel: