The customer journey is made up of several stages, the last of which is the bottom of the funnel . Here, the lead is just a few steps away from converting, becoming a customer and purchasing a product or service.
In this third and final phase of the funnel – we also have the top of the funnel and the middle of the funnel – the user already knows the need they have and also knows that there is a company that offers the ideal solution. They just need a little push to become a customer.
And this incentive is offered in the form of content and actions that allow the user to better understand the company and the product or service that is about to be purchased.
Why is the bottom of the funnel so important?
The sales funnel is part of an inbound telegram number list strategy, in which the user is provided with comprehensive and rich content to identify a need they have (awareness phase), understand it better (consideration phase) and feel ready to make a purchasing decision to satisfy that need (decision phase).
As the user has already gone through the previous phases and remained interested in solving a problem, the bottom of the funnel is a stage that helps to overcome any objections that may still exist and strengthens the relationship between this lead and the company and the product or service offered.
It is also at the bottom of the funnel that the future customer begins to compare prices and brands, which makes this phase even more important to prove why your brand and your product or service are better than the competition.
READ MORE: How to work on your customer’s awareness levels and sell more?
What to post at the bottom of the funnel?
This third stage of the conversion funnel why is email marketing important today? content that is more targeted at sales, while maintaining the strategy of having an educational function. Here, it is worth working on ideas that clarify users’ doubts and that talk in more detail about the product or service and the company.
Here are some bottom-of-funnel content your brand can produce:
Blog posts
Create text-based content using SEO eu phone number that is more focused on the solutions that the product or service offers and its differentiators. Identifying users’ questions and transforming them into articles helps overcome objections and facilitates conversion.
E-books
Longer, richer content can into e-books. They are an interesting way to present the specifications and differences of the product and brand, overcome objections and clarify doubts that are still obstacles to conversion.
Webinars
Online videos can be very interesting for users to better understand who the company is, the people behind it and to have a deeper insight into the solution offered. In these meetings, people can ask questions live, and a participant’s question can put an end to many people’s objections.
