Collecting email addresses is not the end of the story. Once you have collected your target audience’s email addresses, you need to engage them with content.
Think of it as a second date. If you are no longer charming, funny, witty, warm, and kind, your partner will likely decline a third.
Email drip campaigns set you up for success from the start. You have a series of emails that you want to send to new subscribers on a regular basis, such as once a week. After that series, you can “release” your subscribers to a new drip campaign that will nurture them throughout the funnel.
Automating your email campaigns makes them even more indispensable. After all, you have more to do for your business than write emails all day.
17. Optimize registration forms for mobile users
Optimizing registration forms for mobile users is key to effectively collecting email addresses.
Did you know that around 96.3% of users worldwide access the internet via mobile phones, and 94% do so via phone number database smartphones? That’s a huge audience!
Image via Statista
If your forms are mobile-friendly, people will easily sign up for your email list on the go. A great mobile experience makes it easy for users to sign up for your email list, increasing conversion rates.
Just make sure your forms load quickly and are easy to use.
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Collecting email addresses from different visitors
The average website conversion rate across all industries is 2.6% and 2.5-3% for eCommerce businesses. With security best practices for whatsapp api email collection strategies, you can collect email addresses from different website visitors to grow your email list and increase conversions.
Here’s how:
Social Media Followers
Social media followers come to your site from your social media accounts. You can collect their email addresses using:
- Social media posts with links to registration forms
- Exclusive content is offered in exchange for their email.
- Competitions and giveaways
Collecting their email addresses will help you engage with them more closely and turn them into repeat customers.
Participants of the event
Event attendees are websit phone number thailand visitors who visit your site for a specific event, such as a webinar or sale. Collecting their email addresses allows you to inform them of future events and offers.
Consider using:
- Event Registration Forms
- Follow-up emails
- Exclusive content such as event recordings
- Surveys and feedback forms
Visitors by recommendation
Referral visitors come to your site because you were recommended by another site, a colleague, or an influencer. When your existing subscribers or customers recommend a friend via email or pop-up, those people receive a special email with a discount code for signing up.
Usage:
- Guest Post Links
- Influencer Promotion
- Registration in the referral program
- Special landing pages
Collecting email addresses from referrals is important because they already trust the referral and are one step away from becoming repeat customers.
Window buyers
Storefront visitors are those who first visit your site without purchasing anything. Collecting their email addresses allows you to stay in touch with them and encourage them to return and make a purchase.
Consider using:
- Subscription pop-ups
- On-site notification
Bargain Hunters
Bargain hunters are website visitors who are looking for the best deals. They may visit your site after clicking on an ad or checking out other stores.
