Amid consumers who are increasingly well-informed and demanding about their own choices, green marketing has become a concern for companies when manufacturing their products and presenting them to the market.

Sustainable practices have become an important factor for customers when making purchasing decisions. Given the many warnings and evidence that the world has given about the lack of care for the environment, consumers are invited to review their behavior and consumption habits. And this reflection clearly involves the brands they purchase on a daily basis.

Paying due attention to the environment and being concerned about the legacy that will be left behind needs to be on the agenda of companies both in their values ​​and in their products.

What is green marketing?

We understand green marketing as the dissemination of practices adopted by companies that do not harm the environment. These concerns range from the raw materials used in the manufacturing process, through the type of packaging and material used, to the disposal process and reverse logistics.

Publicizing these actions with the right special database  and to the right audience favors the company’s reputation and attracts consumers who are concerned about the future of the planet and willing to connect with brands that have a sustainable footprint.

Green marketing can also environmental marketing or ecomarketing. But regardless of the name used, it is not an option, but an important pillar for companies that want to differentiate themselves in the market and make their environmentally friendly speeches and attitudes clear.

The term began to bin Europe and the United States in the 1960s. But greater prominence in the 1990s, when environmental issues began to become a topic of conversation in various parts of society.

If people to review their habits, it wasn’t long before companies were to do their part to save the planet.

In Brazil, the topic arrived in the 1990s, when American and European companies gained space here and began to insert part of their cultures.

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Why is green marketing important?

Behind every product there is a purpose. And this purpose needs to with the ideals of the consumers themselves. In the case of understand what makes a linkedin post strong marketing, this purpose must necessarily  to the well-being of the planet.

Increasingly concerned about the impacts they leave on both the current world and future generations, audiences are more selective, giving preference to brands and products that want to make a difference, that present concepts of ecological responsibility.

For the company, green marketing also brings a series of benefits:

Reduction in production costs: there is greater reuse and planning in production.

Savings in everyday life: by adopting a more sustainable culture. Employees are, generating less waste and greater environmental awareness.

Improved reputation: a company that cares about the environment and demonstrates this through practical actions gains the respect of consumers, investors and society as a whole.

Customer loyalty: environmentally responsible consumers end up creating strong bonds with companies that share the same values.

Learn the principles of green marketing

Green marketing strategies carried out within companies and for consumers need to meet four important pillars.

• Ecological: needs to be environmentally friendly;
• Economy: needs to be economically viable;
• Social: needs to be socially fair;
• Cultural: needs to be culturally

Another principle that governs ambient marketing is the practice of the 3 Rs:

• Reduce the amount of garbage and waste;
• Recycle trash;
• Reuse materials and packaging to create new products and solutions.