How to analyze Facebook ads? In 2018, Facebook announced that it was updating the way it ranks content in its News Feed, which should have a huge impact on advertisers.
The message is clear: advertisers must invest in a sophisticated Facebook advertising strategy to stay competitive in 2018.
But before you can make improvements to your strategy, you need to have a clear understanding of your current creative, audience, and ad performance.
In the following article, we describe the basics of “How to Perform Facebook Ad Analysis”.
Phase 1: Integration of basic technical tools
Make sure you have access and pixel tracking is properly configured on your ad account.
Access: Facebook’s technical integrations are essential to getting the most accurate representation of your To get started, make sure you have access to your Facebook Page, ad account, and product catalog. In the event that you need to provide an agency or third party with access to your account (whether for verification or management purposes), you’ll need to implement the following steps.
An industry email list is a useful tool for firms trying to increase their marketing efforts. It makes focused communication easier, enabling businesses to industry email list communicate with niche markets. Conversion rates and engagement are raised by this strategy. Businesses can provide appropriate material that strengthens connections and increases brand recognition by segmenting contacts based on industry. This will eventually drive sales and promote long-term growth.
Pixel: Make sure that Facebook’s tracking pixel is installed and that custom events are being tracked correctly. You can learn more about how to install your Facebook pixel in Facebook’s help center on this topic.
Phase 2: Audience Identification
The next step is to dig into Facebook Audience Insights to figure out who’s buying your products. With Facebook Audience Insights, you’ll have the opportunity to dive into the world of your ideal customers:
Demographic data :
- Age
- Sex
- Lifestyle
- Education
- Relationship status
- Job Role
- Household size
Page likes : Top Pages that people like in different categories, like women’s clothing, sportswear, etc.
Location and language : Where do people live, and what languages do they speak?
Facebook Usage : How often do people in your target audience log into Facebook and what device(s) do they use when they log in?
Purchasing activity : Previous purchasing behavior (i.e., heavy women’s clothing buyers) and purchasing methods (i.e., in-store, online)
And you can view this information for 3 different types of people:
- People on Facebook (the Facebook general public)
- People connected to your Page or event
- People in custom audiences you’ve already created (an audience made up of your current customers)
Wondering how Facebook collects so much data from its audience?
The two main sources are native data from third-party providers and Facebook. All third-party data comes from sources like Acxiom, Epsilon, and Datalogix. All of their native data comes directly from the Facebook platform – what users choose to share on their profile, what groups they join, etc.
Once you’ve found your ideal customers, you can create custom audiences from the data and create ads with your new ideas.
Phase 3: Creations and communication
How to analyze Facebook ads? A critical part of your Facebook marketing strategy is choosing creative ads.
From product photos to video, marketers should test and analyze their creativity using tangible metrics to help them decide where and how to invest in creative efforts for their Facebook ads.
Unfortunately, too often brands in retail have a “gut feeling” about what type of creative works best.
For example, a business entity in retail might say, “We know our product images perform better than lifestyle images,” but when we ask them why or how they hospitals email address came to that conclusion, they can’t provide hard data with analysis.
This is one of the many reasons why creative performance should be factored into reporting. Ultimately, your creative marketing and communications decisions will have a huge impact on how your ads perform.
While businesses regularly update their websites—whether it’s updating their product offerings, changing a few photos or graphics, or redoing their logo—in some cases, a is necessary. Of course, depending on the size of your website and the ambition of your goals, this project can be quite substantial.
Unlike a simple website update that only requires a few changes
a complete redesign involves changing any or all of the following:
- The way information is structured and presented on your site,
- the overall appearance of several pages of your website,
- the CMS that powers your website,
- and how visitors use your website.
Due to the complexity of a redesign, it is often seen as a real burden for small business owners. It can be costly and time-consuming. Additionally, if your website has an online store and/or other advanced features, it will be difficult to redesign it on your own if you don’t have the technical skills.
How do you know if it’s really time to redesign your website or if an unscrupulous webmaster is trying to sell you services you don’t need?
Why should you consider redesigning your website?
While your site doesn’t need to meet all of the following criteria before you consider a , the number of items you check off the list gives you an idea of how urgent your redesign is. Checking one item off the list below is a “concern,” checking more than one item off the list means a redesign is a necessity, and checking all of the items off means an urgent redesign is needed.
So here are the signs that will indicate whether your website should be redesigned or not:
It takes more than 2-3 seconds to load the site.
If a page on your site doesn’t fully load in less than 2-3 seconds, you know it’s slow.
According to an , 49% of consumers expect a site to load in two seconds or less.
Only 51% claim to “wait patiently” for a website to load.
In other words, if your site takes more than 2-3 seconds to afb directory fully load, you can’t assume that you’re missing out on potential customers. You’re at risk of missing out on leads and sales.
Manually test your site speed by opening and browsing it on mobile and desktop devices (remember to clear the cache or the test won’t be conclusive). Your website should load quickly on all devices. You can also use PageSpeed to check loading speed and find areas for improvement.
2. Your social media shares aren’t looking good.
When you share your site on social media, the links should look good. The link thumbnail should be eye-catching. The link title and description should also have useful copy that gives readers an idea of what you are sharing.
If you share a link from your website on Twitter, LinkedIn or Facebook and you don’t see any presentable thumbnail, title or description, then it’s time to revisit your site for an update. On average, 30% of your website traffic could come from social media, this figure is significant enough to pay attention to. Make a good first impression by presenting your website pages well.
3. Some of the features or content are not displayed correctly.
If you haven’t visited your own website in a while, you may notice some minor display issues the next time you visit.
Your logo and other images may not display correctly, interactive features may be glitchy, or your content may not display as you expected.
While some of these issues can be fixed with a simple update, in other cases, they are a symptom of a larger problem. Your site may be running on scripts or other software components that are no longer supported. If your site’s current design is several years old, it may no longer be compatible with newer devices or browsers. If you are unsure of what is causing the issue, contact a to troubleshoot it and advise you on developing a more modern design.
4. Your site is difficult to use on mobile
Check how your website looks when loaded on different types of mobile devices, including smartphones and tablets.
- Is the text on the site readable?
- Are the images appearing correctly?
- Is the site easy to navigate on a smaller screen?
If you want additional advice or don’t have a wide enough variety of mobile devices at your disposal, you can also use the to check your website.
Having a mobile-friendly website is very important because in 2016, . So do a real analysis of your own website for mobile users. What percentage of your visitors come from mobile devices? If it’s a significant percentage, it’s worth redesigning with mobile users in mind.
Additionally, with how your mobile website is created can greatly affect how your site appears in search results.
You can ask your web agency to develop a site for you where the mobile design is designed specifically according to your customer journeys, or you can use ready-to-use templates for mobiles (be careful to test them carefully beforehand).
5. Your website is not generating business results.
Is your website bringing you sales and leads? Is it helping you achieve your business goals? If the answer to both questions is “No,” it’s time to consider a redesign that helps your business.
Just be clear about what data you will use to measure your goals:
- The number of leads or sales?
- Your conversion rate?
- Shopping cart abandonment rate?
- The increase in the value of each order?
- Better qualification of your prospects?
By choosing specific key indicators your redesign will have more targeted goals and you will be able to know if they are working or not.
6. Visitors leave the site quickly
For some websites, the customer journey requires users to visit multiple pages or stay on the site for an extended period of time. If you have an you want shoppers to browse your product catalog, choose several to fill their cart, and then continue to checkout.
There are a few metrics you can use to determine if users are leaving your site too quickly:
Bounce Rate : Simply put, a bounce occurs when a user visits one page on your site and doesn’t visit any other pages. Your bounce rate is the number of bounces divided by the number of sessions on your site. Google Analytics offers Keep in mind that if users leave your site quickly but you still meet your business goals, you don’t have anything to worry about.
Pages/Session : This is the average number of pages users view per session. The higher this number, the more pages the average user views when they visit your site.
Behavior Behavior Flow : This will give you a better idea of how users move through your website, especially if the above metrics aren’t as relevant to your needs. For more information on behavior flow, check out this .
7. Internet users can’t find what they’re looking for
When potential customers visit your site, they should be able to quickly determine what to do.
Are you getting a lot of calls, emails, or customer feedback about what information is already on your website and how to access it? If so, this is a sign that visitors are having trouble finding what they need on your website.
8. Your main competitors have redesigned their websites.
How to analyze Facebook ads? Unless you’re a designer, it’s hard to tell if your site looks outdated. One way to find out is to check out the websites of your competitors and other similar businesses in your industry. Things to consider:
- Have they changed their design recently?
- Are their designs very different from yours?
- Note the text size, colors, and graphic styles they use. If they’ve recently been redesigned and these elements are too different from yours, consider getting a s opinion .
Outdated design is not just about aesthetics, it is also a subtle signal to your audience. A new design lets them know that you have kept up with the times and that your business is thriving.
Generally speaking, if your website’s current look was created 5+ years ago, design trends have probably changed enough to make your site look outdated.
9. Your brand, products or services have changed
It’s also possible that your website is no longer representative of your business. Here are some signs that this might be the case:
- Business photos on your site no longer feature current staff or facilities (or are stock photos).
- Your target market has moved to another market since your current design was completed.
- Your best-selling products or services have changed.
- Compared to your website, your printed marketing materials are newer, have new information, or have a different look.
10. Your site is not secure
Some websites are particularly vulnerable to attack, such as those that run on content management systems (CMS) or e-commerce sites that send or receive payments. In the event of an attack, customer data could be stolen, your website could be hijacked, or strange content such as ads or unwanted links could start appearing on your site.
These types of attacks are costly for small businesses. After an attack, 60% of small businesses are unable to survive more than six months. While a redesign won’t solve the problem, it’s usually an indicator that you need to redo your site from scratch. Otherwise, existing vulnerabilities may still be present.
Strictly speaking, there is no hard and fast rule on when a should be done. It largely depends on your industry, the number of pages on your site, the functional features of your site, and your business goals.
For “showcase” websites with just a few pages and no e-commerce functionality, you can do a routine check-up every six months. But if your site is more advanced—with e-commerce functionality, or a frequently updated blog, or receives tens of thousands of visitors per month—then you should consider doing a monthly check-up.
