Writing in accordance with the principles of SEO copywriting is quite demanding. There are many aspects that an SEO copywriter must take into account, with the aim of maintaining substantive correctness. However, it all starts with analyzing the competition and then selecting the optimal keywords.

Without properly selected key words,

You can’t talk about a text that will be rcs data valuable to the search engine. Experienced SEO copywriters use the right tools that not only allow them to analyze the competition, but also to plan keywords. The most popular of them include:

• KWFinder;
• Ahrefs;
• Google Ads Keyword Planner;
• Google Search Console;
• Answer the Public.

After selecting keywords, there is also the need to properly distribute them in the content . First of all, you need to take care of the so-called key word density, or saturation. It should be proportional to the length of the text, and the keywords themselves should be placed in key fragments of the content, which the Google search engine takes into account.

Most often, keywords are incorporated into:

• title of the text;
• second row germany in its comments on the draft headings (H2);
• important places in the content;
• meta title and meta description.

If the text contains graphics, it is good practice to place keywords in the alt attributes.

In SEO copywriting, it is also extremely important to maintain the uniqueness of the content. First of all, duplicate content is no longer attractive to the recipient, and additionally, it can be poorly indexed by search engines. Similarly, it will not bring any effects in terms of generating traffic or the visibility of the page itself.

Basic SEO Copywriting Rules

The rules of SEO copywriting are not as chine directory complicated as it may seem. The first and most important seems to be the skillful and optimal selection of keywords . An SEO copywriter must know what Internet users from a given target group are looking for. This in turn refers to the phrases that are most often entered into the Google search engine.

Another issue is the subject of the page itself, with which the key words should correspond. In this way, it will be possible to avoid the effect of “artificial stuffing” of phrases, which theoretically can affect the substantive value of the content.