Have you ever heard of keyword cannibalization ? The term, which is not necessarily new, is widely used in the digital marketing universe, especially when we talk about content strategy. However, not everyone is familiar with it – which makes it underestimated.

Keyword cannibalization occurs when pages on the same website are optimized for the same purpose, creating confusion in search algorithms.

Imagine you have a website with two different pages, but both use the same keyword. When a user searches for that keyword, search engines have to decide which page is more relevant to that specific search. This causes them to compete for attention, which can decrease authority.

The result, as you can imagine, is one: the site loses strength and visitors!

Understand the negative effects of keyword cannibalization

SEO is one of the main strategies when it comes to digital marketing. Essential for increasing online visibility and attracting qualified brother cell phone list traffic to a website, when well executed, it not only improves positioning in search pages, but also contributes to building brand authority and credibility.

But the opposite is also true. Keyword cannibalization has a negative effect on your website and its search engine rankings. This is because when you optimize the same keyword on different pages, you divide attention and, consequently, conversions, clicks, and other elements.

In addition to the practical consequences, such as loss of credibility, drop in website traffic, brand devaluation and others, the use of the same terms in the same blog can cause less tangible problems.

It is common, for example, for search engines to interpret pages as plagiarism, which can result in a loss of positions in the SERP – the page where search results are presented. Likewise, the user experience tends to, after all, no one likes to follow a repetitive blog or complete a purchase on a page that is not well.

READ MORE: 5 steps to perform keyword analysis

How to avoid keyword cannibalization?

Keyword cannibalization occurs when the personalized recommendations and discoverability  term is for the same purpose across multiple different URLs. However, it is possible to avoid it. Here are some tips:

• Create a clear keyword strategy : consider that each page should have a main keyword and secondary keywords, avoiding internal competition.
• Consolidate similar content : When you identify two very similar pieces of content, consider combining them to create a single, higher-quality article.
• Use 301 redirects : Redirect less relevant pages, concentrating traffic and authority in one place.
• Apply canonical tags : It is natural that, from time to time, terms are similar; in this case, use canonical tags to indicate to Google which page is the main one.
• Perform regular SEO audits : monitor your pages to identify and correct gaps before they impact your results.

At the end of the day, it all comes down to strategy: generating quality content that truly adds value to the user and is relevant to search engines. But to do this, it is essential to carefully plan each step and keyword as well.

Hence the importance of having the technical support of a team in SEO. This ensures that all pages are correctly optimize. Avoiding problems such as keyword cannibalization and maximizing search results over time.

READ ALSO: What can an SEO specialist do for your company?

Therefore, if you need help to improve your eu phone number traffic strategy, come and consult with Leelah so that we can identify your goals and build a project to offer the best results.

We have teams specialized in different digital marketing strategies and success stories that show some of the results we have obtained.

I hope you enjoyed our article. Feel free to leave your questions and suggestions in the comments and share our content on your social networks, ok?