In fact, Gartner predicted that by 2020, 85% of customers will manage their relationships without human interaction. With the advent of artificial intelligence (AI) and machine learning, these predictions could become reality. However, phone number database when many companies hear “ CRM automation ,” they fear the loss of personal touch.

Fortunately, the reality is quite different. In the age of hyper-personalization, CRM plays a key role in accumulating valuable data and triggering personalized automations for prospects and customers.

However, in today’s environment

CRM automation alone cannot fully capture the “Human Side” of doing business with your customers. The true value of automating your CRM comes effective email collection tactics with examples from the unique insights it provides, allowing you to deliver personalized experiences to your audience.

Here are three ways CRM automation can improve malaysia numbers list relationships without sacrificing personal touch