You can ask a series of questions and recommend products based on customer responses. The third-party data you collect can be synced with your CRM for future campaigns. Product questionnaires work well for D2C brands and retailers with multiple products or services.

A survey form for collecting zero-party data example

points. Based on the response, brands can specific database by industry direct customers to relevant services. Survey forms are perfect for B2B and financial brands, given their short length.

The easiest way to get started is by reviewing higher engagement on the horizon your marketing touchpoints and uncovering opportunities for opt-in data capture. With comprehensive lead generation and management, businesses can use past data to nurture leads through personalized campaigns.

Driftrock automates lead management for vietnam data you, from data capture, validation, synchronization, nurturing, and tracking to segmentation. This means you don’t need to make significant changes to your marketing setup.

you can capture zero-party data in two ways

Driftrock offers over 20 lead generation sources such as Facebook, LinkedIn, Google, YouTube, and TikTok. You can set up native lead generation forms on these platforms and integrate data capture with backend systems (CRM, Analytics, etc.).