What is retail media? Consider incorporating
The retail mia strategy is a formula for advertising your brand on retailers’ digital platforms so that both parties benefit. […]
Digital marketing
beginner guide
Digital marketing
Black Friday and January sales: how to organise campaigns?
Black Friday and sales are two of the times of greatest consumption. We explain how to organize campaigns to get
Digital marketing
What is geomarketing and why should you consider
Geomarketing is a strategy that takes geographic location as a reference, so it is important that your website is multilingual.
Digital marketing
What is SGEO or GEO: Search Generative
In May 2023, Google announc the incorporation of artificial intelligence in its new search tool , which it call SGE
Digital marketing
What is SGEO or GEO: Search Generative Experience Optimization
Do you want to know what SGEO is and how the arrival of artificial intelligence is revolutionizing positioning strategies? In
Digital marketing
What is Tofu Mofu Bofu? The conversion funnel in digital marketing
In the conversion funnel process, a potential client becomes a buyer, so you must know its phases: TOFU, MOFU and
Digital marketing
Black Friday, Christmas and Google: what data
Black Friday is a time to look for discounts. Here are Google’s findings on shopping trends during this festive season.
Digital marketing
Multilingual SEO or multinational SEO, differences between the two strategies
What are the similarities and differences between multilingual SEO and multinational SEO? We October 24, 2024 Content Marketing The expansion
Digital marketing
CRO and Artificial Intelligence: Can we leverage AI to improve conversion?
What is the link between CRO and artificial intelligence?a website? We explain it to you. October 31, 2024 Digital NewsA
Digital marketing
SEO migration: what can happen if you don’t take certain aspects into account?
Do you want to know what the main problems are in an SEO migration that has not been carri out
Digital marketing
Design and digital advertising, how it affects
At the beginning of 2023, Gloria Mark, a doctor in psychology from the University of California, present her book How
Digital marketing
Christmas 2024 and marketing according to Google, trends
Christmas is just around the corner and these are the recommendations and trends that you should take into account for
