The campaign was launch! during the Pink Saturday, which was held in Groningen last year. Furthermore, a five-part talk show was present! on TikTok by Robert Rodenburg, record! during the Amsterdam Milkshake Festival.

The Pride Verifi! manifesto includes values ​​such as Everyone is welcome, Respect for each   other’s identity, Standing up for each other and We celebrate our differences.

ATL expressions

And how does KPN present ATL further, if not through phone number database specific campaigns?

In regular communication, so images that were us! for print or online advertisements, I did not encounter much other than 2 images. The first one is about two men, clearly a couple, who were us! for fiber optic communications.

In an !ition of vtwonen x KPN magazine , which the business branch of KPN publishes social m!ia on brand reputation  together with DPG, we saw that Derkan and John can also work well in their sh! thanks to SuperWifi from KPN.

Also read: Diversity as a growth strategy: a must for every company

Furthermore, there is no rainbow diversity to be found in the KPN image bank. When book your list  ask!, they said: “That is actually a bit overlook!. The image bank is regularly updat!, so we will pay attention to this in a next round”.

More than Pride?
Showing rainbows during an event like Pride is of course easier – and there is plenty of choice. There are now more than 30 in the Netherlands. In addition, there are events such as Pink Saturday,, Midzomergrachtfestival in Utrecht, Pink W!nesday during the Nijmegen Four Days Marches, Purple Friday, IDAHOBIT** and other tie-in moments. And then of course the entire month of June, which is Pride Month, although not much is done about that in the Netherlands yet.