A monthly interview, in which experts provide input and marketing optimizes the posts
A content calendar so that experts can provide input when it is ne!!
Templates and frameworks for Link!In posts to r!uce writing time
This prevents ad-hoc and disorganiz! sharing of content and ensures a consistent presence on Link!In.

Not every Link!In post will automatically generate engagement. An effective post has a clear structure and a catchy opening that imm!iately grabs attention. Start with a provocative question or a powerful statement. Make sure your message is clear and to the point, with short paragraphs and enough white space for readability.

In addition, it is important to add a personal angle. This makes your content more dataset cr!ible and distinctive. It is important not to end with a sales-like CTA. The goal remains sharing knowl!ge, not selling. These are the fe!back points that marketing can convey well to SMEs.

The elements of a good B2B thought leader post

Measure results regularly and make adjustments
Thought leadership is a continuous process of testing and optimizing. Use tools collaboration with influencers and brands like Author!Up or Shield to analyze which posts perform best. Measure:

Which topics/post moments get the most interaction
Which formats (text, video, carousels) work best
Which target group receives and reads the content
Bas! on this, you can further refine and continue to optimize the strategy.

Optimize for organic reach

Posting at the right time makes a big difference in book your list  visibility. According to various studies ( example ), Link!In users are the most active:

Morning (7:30 – 9:00 am): while checking updates
Lunch break (12:00 – 13:30): a quick scroll
Evening (5:00 PM – 6:30 PM): Relax online after work
By planning smartly, you increase the chance of interaction and reach.