Today, it has become an integral part of business, and it is astounding that 91 percent of companies with more than 11 employees rely on CRM software . But why has CRM become so important?

The answer lies in the consumer orientation of modern business. Today, companies need a tool that will help them meet the increased expectations of their customers. The entire way of sales and marketing has changed, and now the buyers dataset themselves are in control of their decision-making process. A significant portion of customers begin their product searches through search engines before visiting a specific website. The need for traditional methods of “selling” goods or services has diminished.

In this context

brands that have a deep understanding of their customers and use this knowledge in their marketing strategies come out on top as the most successful. A key tool in bridging the gap between your employees and delivering a memorable customer experience is an effective CRM platform with a centralized system. However, surprisingly, create email campaigns to reach all new subscribers to your email list percent of salespeople are still not familiar with the concept of  CRM .

Here are some current statistics about  CRM that make it clear why you should integrate this technology into your business,

whether today or by 2024:

• 91% of companies with more than 11 employees use CRM software  .
• CRM usage is projected to grow at a rate of 25% annually.
• CRM systems provide an average ROI of $8.71 for every dollar spent.
• The global CRM market is expected to reach $128.97 billion by 2028.
• 86% of customers are willing to pay more for a better customer service experience.
• Companies that prioritize customer experience outperform their competitors by nearly 80%.
• CRM increases conversion to leads by 300%.
• 51% of high-performing companies already use  CRM tools .
• 46% of companies report improved customer retention rates thanks to  CRM .
• CRM can increase sales by up to 29%.
• 65% of salespeople who adopted mobile CRM achieved their sales quotas.
• 75% of sales leaders say CRM helps them organize information.
• Email integration is the most desired CRM feature for salespeople.
• 80% of companies using CRM have seen an increase in their customer satisfaction scores.
• CRM -focused businesses  have 27% higher customer retention rates.
• 50% of CRM users noticed significant improvement in performance.
• CRM reduces lead leakage by 10%.
• 18% of salespeople are still not familiar with the concept of  CRM .
• 48% of CRM users believe it has a significant impact on customer relationships.
• 40% of CRM users consider data entry to be the biggest  CRM challenge .
• CRM systems are most commonly used in sales (74%), followed by marketing (50%) and customer service (45%).

These statistics highlight the transformative impact of CRM on modern businesses. This impact ranges from improving the customer experience to driving sales growth and improving overall organizational performance. As the CRM landscape continues to evolve, staying ahead of the curve will be an essential task for companies looking to thrive malaysia numbers list in the years to come.