Web architecture and link depth play a key role in the performance of your e-commerce. We show you how to optimize them.
Last year 2023, Spanish consumers who purchas products and services online spent an average of 3,476 euros, a record figure in our country, according to data collect by Statista . The continu growth of online shopping expands, year after year, business opportunities for entrepreneurs. But, at the same time, it toughens competition in the sector and requires optimizing strategies to achieve adequate visibility.
Web architecture ecommerce tracking
A key aspect to improve this visibility is to correct some common errors, such as online catalogue management, one of the main SEO problems in e-commerce . A critical point in this area is the linking of the website. We explain the importance of web architecture and the depth of linking to ensure that search engines identify and access all the URLs of your e-commerce.
Web architecture is the skeleton list of uganda consumer email of the site. It refers to the way in which it is organiz with the aim of facilitating user navigation . Several key elements for navigation play a fundamental role in this structure: the hierarchy of information, the layout of the pages, the user experience and the way in which the various contents are relat, that is, the internal linking.
What is web architecture and what is its importance?
Any website must have a structure that ensures easy access to the pages that comprise it and allows for a fluid experience. But in the case of e-commerce, taking into christmas 2024 and marketing according to google, trends account the multitude and diversity of pages and products or services for sale, it is even more important to optimize the web architecture to make it easier for potential customers to Web architecture find and easily access the entire catalog.
Elements such as the home esperanto leads page, categories, product pages, and information pages must be carefully design to offer a fluid user experience. And at least as important, and we will go into this in more detail, is the depth of linking, which is critical to ensuring that pages are accessible and crawlable by search engines . We will talk about this last one.