Affiliate marketing is a way to promote a business using other people or companies. The customer only pays for the clients they actually attract. This is beneficial because there is no risk of wasting your marketing budget without any results.

A partner (affiliate) can be a company client, another business or an independent person – a person who knows where to find your audience. The affiliate promotes the customer’s products and services, and in return receives a reward for the target action that was perform on his recommendation.

Types of Affiliate Marketing

There are three main types of affiliate marketing: referral and affiliate programs, collaborations or cross-promotions.

Referral programs

This type of affiliate marketing is design for existing country email list customers of the company. They are ask to recommend products and services to their friends, relatives and acquaintances. As a reward, they receive money, as well as discounts or points that can be us for future purchases.

For example, most banks run a “Bring a friend” promotion. Bonuses for registering a new product are often receiv not only by the partner, but also by the build relationships that you will maintain person who came on his recommendation.

Pros and Cons of Affiliate Marketing

The benefits of affiliate marketing are numerous:

Risk ruction. The customer pays only for the target action, attracts new traffic and does not risk wasting their marketing budget in vain .

Wide reach. Partners can use all channels and solutions that meet the merchant’s requirements. This way, the company gets traffic from websites, blogs, mobile applications and social networks.

Affiliate Marketing Tools

Affiliates can use a variety of platforms and resources to advertise trust review your product. Here are 10 of the most popular ones.

Personal contacts and connections

There is nothing better than a personal recommendation. It has the highest level of trust, because you see the sincere emotional reaction of the interlocutor, feel his attitude to the product. And the person who recommends the product or service can be ask all the questions that arise right away.