Numerous studies have shown that it is more difficult to attract . A  new customer than to retain an old customer who knows and has bought from your brand. But, for loyalty to occur and for both of you to be satisfied, it is important that you know exactly what customer loyalty is and what actions you can apply to your brand.

In today’s article, Galanta explains how you can take care of your customers while improving your brand image and increasing your sales. Are you ready to make a change? Keep reading!

What are the benefits of customer loyalty?

Customer loyalty is one of the key points, especially when it comes to relational marketing. Thanks to new technologies, mainly mobile phones, customer relationships are more personalized than they were years ago.

Target audience satisfaction must be understood as a necessity if we corporate gifts to boost your sales channel want to achieve long-lasting relationships and long-term competitive advantage.

At Galanta we explain the advantages of working on customer loyalty :

• Greater knowledge of your target audience : the more you know your target audience, the more your strategies will be focused.
• New brand ambassadors : they keep the numbers regular, speak well of your products, attract new consumers, etc.
• Less impact from competition – customers will focus on you instead of your competitors’ campaigns.

Why is it important to have a customer loyalty club?

• Good brand image : having customers who trust you and have been b to c database with you for a long time gives a good brand image. Why? It means that you know what to offer them and that you meet their expectations with each product.
• Trust : It is difficult to gain customer trust, but very easy to lose it. With a customer loyalty club where you take care of your actions, customers will feel understood and you will earn their trust. For example, if you are a brand of natural and organic ingredients, customers trust that no substances harmful to the environment are used in your production.
• Taking care of old customers and attracting new ones : The ideal way to keep a business running smoothly is to pay attention to both new and old customers. This way, old ones  book your list are loyal and new ones are on the way to becoming loyal, which reflects your professionalism and concern for them.

Actions that promote customer loyalty

By carrying out different actions, in this case, types of programs, you can surprise and build loyalty among users. We list four for you to add to your brand.

Customer card

The customer card is an element that keeps track of the purchases made since the customer became a customer. It shows the purchases, the points accumulated and the discounts for trusting the brand from the beginni