Marketing automation allows you to reach your customers at the perfect time with a message tailored specifically to them. Automating your marketing processes can open the door to developing deeper, more meaningful relationships with your customers.
When marketing automation software and tools first came out, they were out of reach for small businesses. Today, anyone can customize their marketing to attract visitors and deliver better results to your customers.
As the name suggests, marketing local marketing email list automation allows you to save time and manual efforts. At the same time, by collecting valuable analytics and data, you adjust and optimize your campaigns for the best results.
What is Marketing Automation for Small Business?
Marketing workflow automation uses what you know about your audience. It uses this information to personalize your message to meet their needs. In general, your small business should solve customer pain points or problems with your products and solutions.
Being able to directly address these companies that rush development to pain points can help you convert a visitor into a customer.
Most small businesses serve more than one audience or persona. For example, a carpet cleaning company may offer both residential and commercial cleaning. Appealing to homeowners will look very different than appealing to building or business owners.
Automating your marketing processes allows you to display content that is relevant to the audience viewing your content. This connects you on a deeper level, resulting in higher conversions and better sales results.
How can marketing process automation help me scale my business?
Think about the manual marketing activities text services you perform and how automation can help with that. For example, a salesperson might mark their calendar to follow up with a prospect in a week, then in 30 days, 60 days, etc. The time it takes to manually set up these emails for each customer is much more time than it would take to automate those messages.
Likewise, once a prospect visits your site and enters their contact information, workflow automation can use everything you know about them to begin delivering relevant content that will help them along their path to purchase. You can tailor touchpoints based on what you know about how long it takes to buy your product or service.
You can automate a variety of messages, from in-store delivery text reminders, shipping notifications, abandoned cart reminders, and many other messages that will help your customers in their relationship with you.
Should I contact a marketing automation consultant?
The first step to automating your small business marketing processes is to clearly understand your audience . A marketing automation consultant can help you identify who your customers are and what motivates them to buy from you.
Armed with this information, a consultant can customize marketing messages using automation software that are tailored to the way your customers interact with you. From messages on your website to emails, text messages, and more, a consultant can help you increase sales and grow your small business. Contact New Light Digital for more information.
