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MaisonCléo: Content & Influencer Marketing

MaisonCléo has positioned itself phone number lead as a brand that values ​​transparency and quality, championing slow fashion and handmade designs.

They frequently share behind-the-scenes footage of their production process on social media.

As you can see on their Instagram :

Sharing behind-the-scenes content can build trust and authenticity, and strengthen the bond between a brand and its audience.

By showcasing hard work, dedication and real processes, it humanizes the brand and fosters loyalty. And differentiates it from the competition.

MaisonCléo uses a combination of content marketing and influencer marketing strategies .

They often share engaging content on social media, offering glimpses into their production process and the story behind each piece. And popular influencers wear their clothes, which increases their visibility and boosts their desirability.

They also use “drop by drop” style campaigns, where they put small quantities of their handmade pieces on sale at specific times. This creates an air of exclusivity.

MaisonCléo’s marketing strategy demonstrates the power of combining solid and respectable principles (slow fashion and authenticity) with elements of exclusivity and influencer marketing.

By creating a strong brand identity and utilizing strategic marketing techniques, they have built a loyal customer base who appreciate their commitment to quality and uniqueness.

2. On the move: Multichannel Marketing

On Running’s marketing strategy focuses on innovation, sustainability and a high-performance lifestyle. They emphasize the unique technology and design of their products, while also highlighting their commitment to sustainability.

Their Cyclon service (a subscription service for fully recyclable running shoes) is just one example of this approach:

This service is a great marketing strategy that demonstrates On Running’s dedication to sustainability.

With fully recyclable running shoes and a distinctive subscription model, they attract customers and foster brand loyalty.

This green approach effectively combines sustainability, innovation and customer commitment.

On Running uses a multi-channel marketing strategy . It includes social media marketing, content marketing, influencer marketing, and direct-to-consumer marketing.

Their content marketing shines through in OFF Magazine , where they share athlete stories, innovations, and cultural pieces. Reinforcing their high-performance lifestyle brand.

With over 1 million followers, their social media is centered around Instagram . They also collaborate with athletes to showcase products. And they sell directly to consumers on their website.