16 Black Friday Mistakes To Avoid This Holiday Season 2023

The holiday season is a time for family, food, celebrations… and sales.

Brands often find their biggest sales months happen at the end of the year, which can add additional stress to marketers trying to create the most effective digital marketing campaigns.

And since Black Friday is the greatest shopping day of the year, smart brands are already planning their approach to get in on the action.

Focusing Only on Discounts

Many brands and marketers assume that discounts are the only way to go on Black Friday.

After all, markdowns and special low prices are often the number one attraction for customers looking to get a great deal.

However, there are many other types of deals you can offer that can bring even more business in through the door.

Here are a few ideas you can try instead of plain discounts:

BOGO Sales
Buy one get one, or BOGO sales, are a great way to draw in customers who want to get the most for their money.

Your BOGO sale can Ws Database be a buy one, get one free, or a buy one, get one half off deal, but the main attraction is the perceived savings customers get.

Just make sure your sale is for items people are going to want multiples of.

Free Shipping
Shipping fees can cause customers to abandon their purchases or start to second guess them, even if the fee is only a few dollars.

Offering free shipping on your Black Friday sales will help you bring customers all the way to the finish line for online sales.

Targeting the Wrong Customers

While you might have a target audience for your products or services, during Black Friday your current customers are going to be people purchasing gifts for your ideal buyers.

You’ll need to adjust your ad and targeting strategies to reach the right people and make sure you don’t let interested parties go unnoticed, as well as CZB Directory broaden your audience qualifications during ad campaigns so that your messaging is seen by a wider audience.

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