Just storing more data isn’t a solution. You need big-time analytics to help you make sense of it all in less time.

More and more today, the emerging technologies of artificial intelligence (AI) and machine learning are coming to the rescue of those getting bogged down in their data and manual interpretations.Big Data, or large datasets, accumulate for the purpose of extraction and analysis to further business objectives.

These information assets can lead to valuable insights and enhanced decision-making across departments.

In terms of marketing, Big Data relates to capturing buyer preferences, trends, and user behavior, all things that will benefit your digital marketing strategy.

Where the excitement lies today, however, is in how Big Data and AI can work together.

The machine learning systems of AI are specially designed to continuously learn and build more robust skills from large datasets.

Along the way, AI algorithms gain skills, including pattern recognition and ways to improve expanding features.

If you’re wondering how much data is too much for AI to work with, the answer is the more you have, the better.

AI gets smarter and smarter the more data it is exposed to, so gather away for the best results now and in the future.

How can AI benefit Big Data, and how can they work together?

Here are a few ways:

1. AI provides the newest data analytics methods
With the advent of AI in Big Data, you are no longer stuck with query/SQL methods of extracting usable data.

Gone also are the time-consuming approaches used to determine what that extracted data actually means for your business.

By employing AI machine learning to analyze data, the requirement for tedious manual data sorting and comprehension is reduced.